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How the economic downturn has affected perceived quality of life in Netherlands

Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In The Netherlands

In April 2009, more than three quarters of Dutch consumers perceived they were living in a recession. This is indicative of the ‘recessionary mindset’ influencing consumer behavior. Symptomatic of falling consumer confidence is the fact that more than 25% of Dutch consumers experienced falling job security and diminishing confidence in the housing market in 2008-09. ( http://www.bharatbook.com/Market-Research-Reports/Global-Economic-Crisis-The-Impact-On-Consumer-Attitudes-Behaviors-In-The-Netherlands.html )

Scope of this research

* Detailed analysis documenting Dutch consumers’ ‘recessionary mindset’ and how this influences perceptions about current and future prospects
* Insights highlighting how the economic downturn has affected perceived quality of life, emotional wellbeing and financial security in the Netherlands
* In-depth analysis of Dutch shoppers’ changing price sensitivity, value consciousness and attitudes towards private label across 4 major FMCG sectors
* Countries and categories covered: the Netherlands; food and non-alcoholic beverages, alcoholic beverages, personal care and household care

Research and analysis highlights

* Less than one-third of Dutch consumers felt that their lifestyle has been impacted by the recession. Suddenly, they have been forced to re-evaluate their spending, including where they do their grocery shopping as well as their in-store choices. Nevertheless, they remain comparatively content and confident in their purchasing power

* Half of Dutch shoppers are also ‘frequent buyers’ of private label products to save money. Many are now likely to consider private label products to be on a par, if not better than market leading brands, although this mentality does differ depending on product category

* No doubt influenced by the price war in grocery retailing over the last decade, for 51% of Dutch shoppers, lower prices have a high amount of influence over where people do their most of their grocery shopping. Nevertheless, the quality of products sold has more influence over their (changeable) grocery shopping destinations

Key reasons to purchase this research
* Gain a detailed understanding of changing consumer attitudes and behaviors amid the downturn in order to determine appropriate recessionary strategies
* Obtain country and sector specific insight about pertinent recessionary themes such as private label and Dutch consumers’ value consciousness
* Assist consumer segmentation and targeting efforts by accessing data from two waves of primary research conducted in August 2008 and April 2009

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