Personal Shopper Systems
I have more marketing questions? I need help please?
Q1. Andrea receives an e-mail from her sister-in-law’s e-mail account that is actually a recommendation for a website with a demonstration of a new home hair-coloring system. She later discovers that her sister-in-law received a free trial kit for passing Andrea’s and four other friends’ e-mail addresses along to the marketer. This is known as
A.viral marketing.
B.buzz marketing.,
C.guerilla marketing.,
D.a word-of-mouth pyramid.,
E.personal advertising.
q2.Suppose Tommy Hilfiger is introducing a new line of men’s ties. The designer believes that the target market for these ties comprises men who are very status-conscious. In keeping with this assessment, department stores selling the ties should
A)charge a price based on their cost.
B)charge prices consistent with their existing ties.
C)discount the ties.
D)negotiate the price with individual tie shoppers.
E)use price symbolically.
ans to Q#2.
Tomy Hilfiger must charge prices in that particular community according to demographic segmentation.as those people are status concious so they will definatly buy on said prices.and we use the word synergy in our buz language to represent 2+2=5 means a portion for profit to flourish our business.
GetZooks Shopping System